■ advertising and promotion program

BBU is firmly committed to strong market support of its cattle and members. Since the early 1970s when BBU began its aggressive and high quality program for advertising, promotion and market development, Beefmaster numbers, BBU membership and demand have dramatically increased. BBU invests more per member in advertising and promotion than most beef breed associations. There is no doubt these programs add value to Beefmasters. As a member of BBU - or as an owner of Beefmaster cattle - you directly benefit from these efforts.

If you are interested in using one of BBU's current ads for promotion, please contact the BBU office for more details.