■ E6 Commercial Female Program

The "BBU Essential Commercial Female Program" is a prime example of "expanding the market" for Beefmaster cattle. The program, referred to as the E-6 program, focuses attention on the strong maternal traits of Beefmaster cattle and helps commercial cattlemen develop stronger markets and greater value for their Beefmaster and Beefmaster cross heifers. The word "essential" is included in the name because of the six essentials upon which the breed was founded - weight, conformation, milking ability, fertility, disposition and hardiness.