Welcome to Beefmaster Breeders United! The Beefmaster breed originated in 1954 based on a 3-way cross between Hereford, Shorthorn and Brahman cattle. Our founder, Tom Lasater, selected these cattle on the “Six Essentials” of disposition, fertility, weight, conformation, milk production, and hardiness. We offer registration for Beefmaster, Beefmaster Advancer, E6 commercial females, and an upgrading program.

Today's Beefmaster breeders continue to strive for the standard of excellence expressed in these six essentials. They also select for calving ease, fast early growth, moderate frame, easy fleshing ability and longevity. Strictly adhering to the Lasater six essentials will make that success easier and faster to accomplish.

BBU is working for our members! We offer both adult and junior memberships. We encourage Beefmaster enthusiasts to look at and learn more about all of our PROGRAMS including whole herd reporting, genetic evaluation, marketing efforts, The Beefmaster Cowman, field days, seminars, and satellite organizations. We also invite all members to attend our annual convention as a great place to voice their opinions, fellowship with other breeders and help shape the future of the Beefmaster breed.

Tommy Perkins, Ph.D., PAS
BBU Executive Vice President

• BBU Elects 2010-2011 Officers & Board of Directors — Click to view
• BBU Awards 2010 Member of the Year — Click to view
• BBU Awards 2010 Breeder of the Year — Click to view
• BBU Awards 2010 New Member of the Year — Click to view
• BBU Awards 2010 Environmental Award — Click to view
• BBU Inducts Members into the BBU Hall of Fame — Click to view

The new breed was developed on what has become known as the Six Essentials - Weight, Conformation, Milk Production, Fertility, Hardiness and Disposition. These essentials became the economic strength of Beefmasters and have made them favorites with those who depend on cattle for a living. Beefmasters are the only beef breed specifically developed to excel in these important economic traits.

While brownish-red is the most common color, the breed has no color standards. Beefmasters were recognized by the U.S. Department of Agriculture as a pure breed in 1954.

Since the early 1970s, when the breed began rapid expansion from its South Texas birthplace, Beefmasters have survived several wrecks in the cattle market without adversely affecting their growth and demand. From 1974 to 1998, membership in Beefmaster Breeders United (BBU) grew from 300 to nearly 7,000. BBU, which was founded in 1961, is the fifth largest beef breed registry in
the United States in membership and sixth in registrations.

Responding to change and tough challenges are part of the Beefmaster heritage. Today, like yesterday, Beefmasters and the cattlemen and cattlewomen who raise them are ready.

Launched in 1999 by the Texas Department of Agriculture, the GO TEXAN program promotes the products, culture and communities of Texas. As a mark of Lone Star pride, the GO TEXAN logo – a glowing brand in the shape of Texas – can be found on everything that calls Texas home, from grapefruit to cowboy boots to retirement destinations. Find out more at www.gotexan.org